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Why Social Media Matters
Why is Social Media Important to YOU? Connecting with your customer, building relationships and establishing trust is nothing new! Traditional Marketing is not DEAD, it has had to evolve to keep up...
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Cross-Channel Marketing: Get Maximum Results with Your Marketing Dollars
Cross-Channel Integration, in my opinion, is important within the context of the Internet as well as the traditional mediums of radio, television and print that take a business beyond the Internet...
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New Year’s Resolution
My New Year's Resolution for 2010 This year, there is a lot to accomplish! But I have to say my number one priority will be to bring more awareness about technology to Lakeland. This city seems to...
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Are You Brave Enough to be a Follower?
Let's Start a Movement! I recently came across this video and feel it really encompasses the efforts of local Internet marketing professionals. We are called visionaries, but the thing is, the time is...
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Why are You Doing What You Have Always Done?
Traditions – Why Are You Cutting off the Ends of the Ham? A few years ago, I heard the story of a young girl who was watching her mother preparing a holiday meal. She watched as her mother cut off...
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Think Like a Customer, Get More Business
More and more studies are indicating that people Search before they Buy. Think about when you are shopping in a retail clothing store. Do you want the sales clerk to swarm around you while you are...
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Mobile Marketing Allows Customers to Dial in on Good Deals in Lakeland
Green Mobile Marketing in Lakeland? Yes! Quick! What’s the one thing you are most likely to have with you, wherever you are? I think it’s pretty safe to say you are not going to mention the Coupon...
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Online Community Etiquette – 7 Ways to Build your Network
Online communities are growing daily. As more and more people turn to Social Media to build relationships, grow their businesses and develop new ideas, groups (on Facebook) and communities (on...
View ArticleSeparating your Personas on Facebook is a Slippery Slope
When speaking to groups, I often ask the question: “How many of you have more than one Facebook account?” There are always several people who nod, affirming that they indeed have created two (or...
View ArticlePeople Over Profit: This Could Change the World
People Over Profit Break the System. Live with Purpose. Be More Successful. Can you imagine a world (or a city) in which all business owners, CEO’s, Presidents and Entrepreneurs embrace this business...
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